“The campaign, launched around Independence Day, was designed to reinforce Coalfire’s brand virtue of independence,” said TCA President David Heitman. “It also provided a way for Coalfire to stay in contact with clients and create engagement with prospects.”
The Creative Alliance prepared an e-blast inviting recipients to request a complimentary copy of “Common Sense” by clicking on a landing page on Coalfire’s website.
To request a copy of the pamphlet, go to:
http://www.coalfire.com/Common-Sense