Branding
A Strategic Approach
The Creative Alliance offers a disciplined, intelligent approach to brand architecture that consolidates research, emotional and cognitive brand associations, positioning, key messages, logos and taglines, and all the other elements of having a brand that commands attention and loyalty. Moreover, brands should reflect the values and passion of the visionaries who lead your organization.
More Than Just a Logo
Brands reflect belief systems—the collective perception your audience holds about your company or product. Winning brands are built by engineering the perfect balance of uniqueness, frequency and consistency. Branding often involves letting customers tell you what your products and services mean to their lives, and then reflecting that message back in the terms most meaningful to them.
The Value of a Great Brand
It takes deliberate effort based on a clear goal to build or re-build a great brand. The rewards make the effort worthwhile: strong brands command premium pricing for your product or service, instill customer loyalty, make it easier to launch new products or services and create higher value for your enterprise when it comes time to sell or pass on to family or other stakeholders.
