Congratulations to our good friends, colleagues and client, AvBuyer magazine—formerly known as World Aircraft Sales—on the launch and first issue of their newly re-titled publication. It was a privilege for us to be a part of their rebranding process, and to see the web-based AvBuyer name now encompass the company’s exceptional print media property for a unified presence as publishing brand.
“When a highly respected aviation media brand entertains a change like this, it has to be considered from all possible angles,” said TCA President and Creative Director David Heitman. “We conducted the internal stakeholder research and provided the external stakeholder research questions that ultimately led to the new title and tagline. It was a great collaborative and deliberative process allowed the best ideas to arise for a confident decision in the re-branding effort.”
AvBuyer magazine is the business jet industry’s leading international publication combining high quality editorial content with the latest aircraft listings. Learn more at www.AvBuyer.com.